Alembic – Liquid Education Experience is a creative drink agency that operates in three specific channels.
Drinks Marketing Strategy: Development and Implementation of drinks activations across the MENA region trough cocktail and mocktail workshops and trade exhibitions.
Learning and Developing of the hospitality staff: Development and Implementation of beverages and service training programs for bar and floor staff.
Consumer Experience: Mentoring and social activities with major brands that guide guests on a liquid journey through several customised drinks experiences, which lead to discoveries of multiple ways to appreciate a brand or beverage.
What exactly do we do?
We facilitate the learning process of bar professionals about their craft & help bar owners maximize success in their venues.
We execute effective drinks campaigns for brands based on insight, relevance & creativity.
Develop new products
We develop new products and collaborate with clients to launch them into the marketplace.
We manage premium bar operations at exclusive events.
We develop and implement alongside bespoke experiences for our private clients.
Discover endless ways to enjoy beverages
Drinks Marketing Strategy
Development and implementation of drinks activations across the MENA region through cocktail and mocktail workshops and trade exhibitions.