Development and implementation of drinks activations across the MENA region through cocktail and mocktail workshops and trade exhibitions.
Alembic – Liquid Education Experience is a creative drinks agency that operates in three specific channels.
Drinks Marketing Strategy: Development and implementation of drinks activations across the MENA region through cocktail and mocktail workshops and trade exhibitions.
Learning and Developing of the Hospitality Staff: Development and implementation of beverages and service training programs for bar and floor staff.
Consumer Experience: Mentoring and social activities with major brands that guide guests on a liquid journey via several customised drinks experiences, which lead to discoveries of multiple ways to appreciate a brand or beverage.
"Thanks to Alembic Team for allowing me to host The Glenlivet Sensology Event. It was certainly an exquisite experience for myself and my guests and our appreciation has certainly increased for the brand. Besides the good whiskey and good company, the learnings acquired on that evening were tremendous. All questions were answered very professionally and you made sure everyone enjoyed their time while getting the most out of this sensorial tasting."
“I’ve had the pleasure of working with Alembic for a few years now. What a creative and vibrant team. Their knowledge and “out-of-the-box” thinking approach towards drinks mixology always adds that cherry on top to our corporate events and activations. MrG and Terry are indeed the dream team with the perfect attitude. In such a short time they have set the scene for mixology and its philosophy in this region. If you want to have flavour in your events and want to impress your guests with a quality experience, then Alembic is your #1 choice. They are my #1 choice every time.”
“Alembic has been instrumental in connecting with consumers through experiential activations. Their approach is paramount to achieving consumer awareness that has since become advocacy.”
“There is no success for a company such as Les Vergers Boiron in a market without the support of professionals and inspired people like Terry and Giovanni. We have been working together in the UAE for few years and it is always a pleasure to rely on their reactivity, energy and experience to highlight our products with fascinating cocktail creations.”