About us

We're Alembic

ABOUT US

Alembic brings international experience, flair, creativity and extensive knowledge of F&B operations around the globe to your beverage business, with an extra touch of wit, innovation and sparkle. MrG is the most recognised and respected beverage trainer in the MENA region. T has a proven track record of managing and delivering events with passion, energy and attention to detail. Together, G&T develop and implement a wide range of unique and exclusive drinks-based services via Liquid Education Experience. Work with us to mix up something magical.

Be seen, get connected

OUR PHILOSOPHY

We love innovation and always look at things in new ways, and we believe the best results are achieved when the process is fun. G&T cut their teeth on ground-breaking developments in F&B concepts, and have invented many of their own, creating a liquid-ideas legacy that we are still building on today. Let us shake up your dreary drinks operation.

PASSION, ENERGY

AND ATTENTION TO DETAIL

Since 1990

OUR HISTORY

From their homeland in Italy, MrG and Terry have travelled the world gaining experience at legendary bars such as The Reform, Panacea and The Sugar Lounge in Manchester. They were key members in staff-training launch operations such as LCI’s multiple casino roll out, and being mentored by industry experts such as Antonio Alexandre Da Silva Cardoso and Paulo Ramos from the Cocktail Academy, Portugal. They’ve worked with major leading international hotel chains to deliver everything from innovative projects for new bars, to event operations and effective staff training. G&T used their shared passion for hospitality, good food, the finest drinks and living life to the fullest as a catalyst to set up their own cocktail bar in a small town in Italy. The charisma of the duo and a genius marketing strategy built the business rapidly which enabled them to sell. Since moving to Dubai in 2008, G&T have been a cornerstone of the UAE drinks industry through the MMI Bar Academy, Tonique Consultancy and their involvement in key major events and extensive training. Alembic was founded in 2016 to bring drinks brands and consumers closer together through innovative liquid-ideas education.

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