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Drinks Marketing Strategy

Development and implementation of drinks activations across the MENA region through cocktail and mocktail workshops and trade exhibitions.

Learning & Development

Alembic training programs will equip staff with the necessary skills to make, deliver and design consistently high-quality drinks.

Consumer Experience

Bringing a product to life and delivering its key brand messages through a unique experience provides a highly effective way of trialling and marketing a product.

Would you like connect with the Alembic team ?

Follow us on instagram @liquidalembic

WHAT WE DO

Alembic – Liquid Education Experience is a creative drinks agency that operates in three specific channels.
Drinks Marketing Strategy: Development and implementation of drinks activations across the MENA region through cocktail and mocktail workshops and trade exhibitions.
Learning and Developing of the Hospitality Staff: Development and implementation of beverages and service training programs for bar and floor staff.
Consumer Experience: Mentoring and social activities with major brands that guide guests on a liquid journey via several customised drinks experiences, which lead to discoveries of multiple ways to appreciate a brand or beverage.

WORKING WITH US

EXCEPTIONAL SERVICE & PRODUCT DEVELOPMENT

OUR WORK

All
Brands & Marketing
Learning & Development
Consumer Experience

SEE ALL OF OUR WORK

OUR CLIENTS

TESTIMONIALS

  • Cynthia Chbat Mounir - Partner and Director
    Cynthia Chbat Mounir - Partner and Director, Media Interactive Agency (MIA)

    “I’ve had the pleasure of working with Alembic for a few years now. What a creative and vibrant team. Their knowledge and “out-of-the-box” thinking approach towards drinks mixology always adds that cherry on top to our corporate events and activations. MrG and Terry are indeed the dream team with the perfect attitude. In such a short time they have set the scene for mixology and its philosophy in this region. If you want to have flavour in your events and want to impress your guests with a quality experience, then Alembic is your #1 choice. They are my #1 choice every time.”

  • Giorgio Vallesi - Founder
    Giorgio Vallesi - Founder, Limeline

    “Alembic has been instrumental in connecting with consumers through experiential activations. Their approach is paramount to achieving consumer awareness that has since become advocacy.”

  • Florian Golhen - Area Sales Manager - Middle East, Russia, & Africa
    Florian Golhen - Area Sales Manager - Middle East, Russia, & Africa, Boiron

    “There is no success for a company such as Les Vergers Boiron in a market without the support of professionals and inspired people like Terry and Giovanni. We have been working together in the UAE for few years and it is always a pleasure to rely on their reactivity, energy and experience to highlight our products with fascinating cocktail creations.”

LATEST NEWS

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